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← PipelinePace Analytics
B2B SaaS · Seed · Toronto · stage: briefed
Execution signals — VentureLync telemetry
source-grounded · weekly refresh
Ship cadence
2.4/ wk
top 5% of pipeline
Reporting on-time
100%
12/12 weeks
Founder reply
14h
median · target <24h
Revenue verified
$180k
Stripe match
Source coverage
6/ 6
GH · JR · STR · HS · ZH · GC
Integrity flags
0
clean 90 days
Revenue & burn · 12 months
Memory · Stripe + accounting reconciled
+462%YoY
MayJulSepNovJanMarMay
MRRBurnNet
Cap table · post Seed
Carta · last refreshed today
52%
founders
Founders52%
ESOP pool14%vested 6.1%
Lead seed12%$1.2M
Angels8%$650k
Accel partner6%$480k
Syndicate5%$400k
Others3%
Cohort retention — customer revenue retained by month
$ retention · 120%+ = expansion
128%NRR · best in cohort
CohortSizeM0M1M2M3M4M5M6M7M8M9
Aug 2025$3.8k102107114119125130136144149155
Sep 2025$4.2k101108113119124130138143149
Oct 2025$5.1k102107113118124132137143
Nov 2025$6.3k101107112118126131137
Dec 2025$7.8k101106112120125131
Jan 2026$9.4k100106114119125
Feb 2026$10.9k100104113119
Mar 2026$12.2k102103113
Apr 2026$13.6k101103
May 2026$14.2k101
Customer concentration
top 10 · 62% · diversified
Anchor 1 (14%)Anchor 2 (11%)Tier 1 (9%)Tier 1 (7%)Tier 2 (6%)Top 6-10 (15%)Long tail (38%)
No customer > 15% · top 5 = 47% of revenue · two new enterprise wins moved top-tier mix to balanced.
Team — 34 people · 8 hired YTD
founders + key leads
AV
Anand Venkatesh
Co-founder · CEO · ex-Stripe
verified
PP
Priya Prakash
Co-founder · CTO · ex-Meta
verified
MS
Mohan Sharma
Co-founder · COO · ex-Uber
verified
RK
Rakesh Kumar
VP Sales · joined Jan 2026
verified
JN
Jaya Nair
Head of Finance · joined Mar 2026
verified
+
+ 29 more
ops 14 · eng 8 · sales 5 · g&a 2
roster
Round history
5 rounds · 2021 → 2026
Mar 2021
Pre-seedfriends & family
$40k
$2.5M pre
Jan 2022
SeedLead VC · angels
$2.8M
$12M pre
Sep 2023
Seed+ (you)Veridian (co-lead) · syndicate
$4.5M
$18M pre
Jun 2024
Bridgeinside round · all existing
$1.5M
$25M pre
Q4 2026 (target)
Series Bin preparation · deck reviewed Apr 30
$40M target
$180M pre
Risks & watch
your notes
!
Dilution path to Series B
Current 7.2% position may drop to 5.4% post-B without pro-rata. Reserve $280k for pro-rata.
Top customer concentration safe
No single customer > 15%. Anchor 1 renewal Oct 2026 · multi-year MSA expected.
!
Logistics margin sensitivity
Fuel cost pass-through is quarterly. 6 pts GM improvement assumes stable pricing. Monitor Q3.
Founders aligned · no exits
All three founders at 17.3% each · 4-yr vest Jan 2026 complete · founder NPS high
Competitive moat compounding
Operator network in 14 markets · data loop on pricing and route optimization · 3× ahead of nearest peer on cohort retention
Diligence Q&A — with founder
all replied · source-linked
"How do you defend margin in tier-3 markets?"
Asked Apr 22 · replied Apr 23 · 18h
We piggy-back on existing partner schedules — we don't own the fleet, we own the software. 22% GM contribution from tier-3 vs 18% tier-1. Attached: route-level P&L Apr.
"What happens if the largest competitor enters last-mile directly?"
Asked Mar 14 · replied Mar 15 · 11h
They tried in 2023 and pulled back. Our data loop (2.4M deliveries) is 3× theirs. Customer stickiness = operational SLAs, not price. Multi-year MSAs signed this month prove it.
"Runway tight at 22 months · when do you raise B?"
Asked Feb 28 · replied Mar 01 · 22h
Targeting Series B close Q4 2026. Term sheet conversations with 2 growth funds. Deck at Pulley. Want Veridian in on pro-rata — happy to carve $28-32k.
Recent activity
founder + company · 14 days
today
Settlement cleared $12k
revenueAnchor 1 MSA · first milestone
May 27
Anchor 2 contract signed · 36mo
customer$48k annual
May 24
v3.1 shipped · pricing engine v2
ship14 PRs · 22 tickets linked
May 20
Weekly report submitted · 100% on-time
reportacknowledged by operator
May 18
Series B deck uploaded · draft v4
fundraisereviewed by you · 2 comments
May 14
Hire · Jaya Nair · Head of Finance
hireex-Swiggy · LinkedIn verified
Peer compare b2b saas
private benchmarks · 2026
MetricPace AnalyticsPeer A (est.)Peer B (est.)Cohort P90
ARR$180k$1.2M$500k$8M
YoY growth142%28%34%180%
Gross margin64%22%18%42%
NRR128%104%108%115%
Burn / ARR0.542.81.90.9
Exit scenarios — speculative
not a forecast
Base
Series B at $180M pre · 4× paper
most likely Q4 2026 · paper to $2.3M
4.0×
Bull
Series C at $500M · strategic acq.
if 2026 logos compound · platform interest
11×
Bear
Bridge at flat · 2027
if margin pressure persists and competitor re-enters
1.5×
§Scenarios are internal only. Not shared with founder, LPs, or in any written communication. Counsel gate applies to any external framing.
Brief · v2AnalystMay 16 2026 · 3 facts · 2 sources

Pace Analytics is a Toronto-based product analytics company targeting series A SaaS companies who outgrew Mixpanel but can't justify Amplitude pricing. $180k ARR, 9 customers, 14% MoM growth across last 4 months.

ASKS · $3.5M seed at $20M post.
ARR
$180k across 9 customers
Source: founder-shared Stripe May 15
customer-providedclaim: high
Net dollar retention
112% trailing 6 months (small base)
Source: founder Q&A May 14
customer-providedclaim: medium
Team
3 founders, 6 engineers, 1 design
Source: LinkedIn May 16
third-partyclaim: high
Signal
Thesis fit
In-thesis
B2B SaaS
Citation coverage
91%
target ≥ 90%
Unsupported claims
4.4%
target < 5%
Memory hits
1
Sources2 indexed